Fohr
Don't Spend Good Money on Fake Love

Influencer marketing is fundamentally transforming the way marketing works. In recent years, it gained tremendous traction as more brands aim to capitalize on social media's reach to establish reliable connections with customers. As traditional advertising models lose ground to this approach, new generations turn to social media to discover products and inform purchase decisions. Collaborating with the right influencers and fostering an engaged online community of brand ambassadors is a proven solution for brands looking to reach new audiences and build trust.

Here’s where Fohr can help.

Fohr developed a self-serve platform that allows businesses to find, recruit, and partner with influencers—not just any influencers, the right ones—creators who can effectively communicate brand messaging to a targeted, engaged, and trusting audience. Brands can recruit from Fohr's database of 180,000+ opted-in influencers or self-recruit using the platform.

Fohr's self-serve platform, Discovery, helps brands find qualified influencers, verify their metrics and following, and manage influencer relationships at scale with tools to organize and communicate with partners easily. Once clients land on an influencer's profile, they can access deep insights and analytics, including comprehensive demographics, verified statistics on growth, engagement, and reach, trends, top-performing content, audience testimonials, and conversion metrics. The platform can also generate reports, conduct competitor research, and find statistics on a hashtag, brand name, or interest. Brands can build a list of influencers, export them to a .csv or PDF, and calculate the earned media value of the coverage they receive from influencers.

“Our goal is to help brands dynamically uncover the best influencers who have the reach they need to market their offerings,” says James Nord, founder of Fohr.

Finding the right influencers is only half the job; brands need the right strategy and goals to achieve their marketing efforts. Fohr offers clients an end-to-end, whiteglove influencer marketing service model, covering scoping, influencer archetypes, campaign strategy, execution, reporting, and optimization. Fohr sets itself apart from the competition with its ability to use technology and data to make informed decisions, in addition to its human expertise and experience. Led by a team of marketing experts, Fohr has a track record of successfully running impactful ambassador programs for the world's leading brands.

Fohr demonstrates strategic excellence through its influencer and ambassador marketing programs, such as collaborating with Sephora, a French-based beauty and skincare company. The goal was to create a best-in-class influencer management program with experiences that generate Sephora love, reinforce the role Sephora plays in beauty, and make participants feel special for being chosen.

Our goal is to help brands dynamically uncover the best influencers who have the reach they need to market their offerings

Fohr, known for its superior technology and agile team, collaborated with the multinational company to create a oneof-a-kind influencer program that inspires authentic creators to bring this vision to life. By partnering with Fohr, Sephora invited brand fans to apply to the ambassador program using Fohr’s custom-built application vetting tool to recruit passionate and diverse beauty lovers who embody their core values.

In a world driven by social media, Fohr is a trusted partner for brands looking to expand their footprint in this new marketing era. With a decade of experience as an ambassador marketing company, Fohr is passionate about helping brands improve their relationships with influencers. This passion helps Fohr stay innovative and consistently perform at the top of the leaderboard. The combination of disruptive technology and an expert team has enabled Fohr to create numerous success stories since its inception.